As a private family business, Longchamp Outlet has never announced its results, but it is estimated that the annual turnover may have exceeded 600 million euros. CEO Jean Cassegrain has said that the sales of ready-to-wear in China have achieved good results.
2018 is a breakthrough year for Longchamp, not only an important year for the 70th anniversary, but also a year of strategy centered on the US market.
In order to become a more fashionable lifestyle brand, Longchamp opened a flagship store on fifth avenue in New York in May, including ready-to-wear and footwear products, and launched the capsule series in cooperation with New York designer Shayne Oliver. At the same time, the American model Kendall Jenner, who is now in the limelight, is the new brand ambassador. From this autumn, he will shoot new advertisements. This fall, Longchamp will open another store in Los Angeles.
Regarding the two major events in 2018, Marie-Laure Dubuisson, Director of Global Communications and Marketing at Longchamp, commented: “We celebrate 70th anniversary in Paris and look forward to the next 70 years in New York.”
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