Since the end of last year, standing at the front entrance of the flagship store, the tarpaulin wall created by German artist Franz Ackermann (“Art Walk Series II: Traveling in the Woods”) has brought the brand to the core business district of Shanghai. new ambience. The brand’s vitality, innovation, and openness are perfectly echoed by the brand new exterior wall of the newly unveiled flagship store. The redesigned “Longchamp” exterior wall with a new design concept has attracted attention and is amazing.
Architecture seems to be issuing a bold fashion statement, and such an excellent design has become a futuristic work of art. Combining “prismatic” and “movie”, the original Prismatic design concept was to create outstanding buildings. The outer wall presents a soft champagne hue and is composed of stacked metal strips. The amazing 3D appearance and film effects are thus formed. The metal bar is hard and strong, but it seems to be floating, swaying in the breeze. When pedestrians pass by, ripples appear, as if in a dream.
The light also adds a little magic to the exterior wall. The design itself vividly interprets the contrast between aluminum, sheet metal and polished stainless steel. The prism wall establishes a brand-new visual image and represents a new chapter in Longchamp’s history of innovation. In this world of perpetual movement, Longchamp’s unique and cutting-edge brand new exterior wall represents the brand jumping out of the past and moving forward. ——Combine the superior tradition, creativity and fashion products of the family business with the elegant French style.
The brand-new Longchamp outlet has so far the richest and most complete product series in China: ladies’ ready-to-wear, shoes, handbags, leather accessories, men’s and travel luggage series, etc., are displayed in multiple styles, aiming to present the brand’s innovative and refined French style Elegance and Parisian style. The main entrance of the flagship store faces the modern and prosperous Nanjing West Road, opening a window of opportunity to connect inside and outside. The concise and clear windows perfectly present the elegant and dynamic sense of the brand.
Stepping into the door, you will see a huge display table wrapped in cowhide with a map of the world carefully carved on the surface, emphasizing that leather craftsmanship and craftsmanship are the ingenuity of Longchamp. The Cassegrain family inherits the tradition of exploring the unknown of the world and forging ahead. In leather craftsmanship, it is not only a foresighted pioneer, but also a pioneer in keeping with the times. Customers in the earth table area can not only appreciate the new season’s men’s collection, but also get a glimpse of the season’s bag series popular with travelers from all over the world. The modern and modern leather goods series fully demonstrate the elegance of men and provide excellent luggage options for travelers who pursue quality.
Cheap Longchamp bags created the legendary Le Pliage series, redefining the travel bag. Thus opening the era of light travel around the world, and also passing the art of life from shining Paris to major cities. Today, the long-lasting cheap Longchamp Le Pliage bag is directly opposite the travel luggage area of the flagship store. The rich products of the season form a colorful “rainbow wall”. Lightweight cabinets in bright tones create a subtle modern atmosphere. The limited edition Longchamp lambskin folding bag series are also displayed in the spacious and bright new flagship store, making this enduring star product even more shining.
Going further, oncoming is an area full of luxurious and elegantly decorated women’s clothing and shoes. Longchamp has created an exclusive wardrobe for energetic and confident actresses. Slim tailoring, light fabric clothing and warm-toned space design exude a charming modern femininity. The women’s bag area complements the clothing here, and the traditional leather-making craftsmanship blends bold, poetic and elegant. The colorful products are enough to express the different styles and unique unruly styles of urban actresses. The custom-made wooden niche displays the brand’s most representative legendary product-Paris Premier series, which symbolizes the brand’s Paris blood and its excellent leather production technology.
Since launching the personalized customization service of Le Pliage bag family, Longchamp sale has been committed to providing excellent products to meet the details, quality and individual requirements of discerning customers. The lambskin bag family, which is constantly innovating, has also opened up a special area display in the flagship store. On the occasion of the opening ceremony of the Chinese flagship store, a new limited edition personalized badge design lambskin handbag was ushered in, and the world premiere in the Chinese flagship store. There are a total of 14 original badges to choose from, among which there are many designs of love, clouds, cats, etc., which are exquisite and exquisite. Customers can embed three limited edition badges on this lambskin bag to show their personality and add recognition to your exclusive lambskin bag.
Cheap Longchamps has always put ‘inheritance’ as the core of brand development, and is committed to seeking a balance between bright colors and refined elegance, which coincides with the Shanghai style of the city.