Power and limitlessness, dynamic vitality and innovative development have always guided Shayne Oliver’s design philosophy, guiding him in the direction of designing product series and launching creative cooperation. These elements formed the overall concept of Shayne Oliver. And he also incorporated this concept into the new series created in cooperation with Longchamp. This time, Shayne Oliver, co-founder of New York fashion brand HOOD BY AIR, joined hands with French luxury leather goods and fashion brand Longchamp to combine the unique creative spirit of both parties to create a highly innovative selection of travel bags, accessories and ready-to-wear collections.
When Longchamp outlet craftsmanship and classic French style
Style meets Shayne’s avant-garde and innovative aesthetic concepts, creating a new and energetic selection series, presenting modern men and women with better travel equipment and opening a new chapter. The series includes leather goods, shoes, ready-to-wear and clothing bags, as well as the iconic Longchamp Le Pliage foldable bag re-interpreted by Shayne, full of creative details that are refreshing. The new series of new products ingeniously interpret the classic proportions and silhouettes, subverting people’s accustomed travel concept. Instead, it uses creative interpretations with artistic techniques to demonstrate the essence of unruly and unlimited vitality.
Sophie Delafontaine, Art Director of Longchamp, said: “Although this is not the first cross-border collaboration for Longchamp or Shayne Oliver, the new collection with Shayne is also exciting and inspiring, and brings many surprises. Shayne’s design philosophy is integrated into Longchamp’s products is an exciting challenge, allowing us to create truly unique and creative products.”
As a designer, how does this collaboration with Longchamp sale help enrich your personal vision?
I like to challenge myself and break the rules. I think this is a kind of self-release. This collaboration is rooted in a strong historical heritage, and is interpreted from different perspectives based on people’s daily lives. This fascinates me and it also enlightens me. For me living in New York, Longchamp can be said to be one of the elements of street fashion. Many people have Longchamp bags. Longchamp made me feel the natural vitality and charm.
New York is my home and my eternal source of inspiration. And Paris, the birthplace of Longchamp, is synonymous with style, which brings me style inspiration.
What is the opportunity for this cooperation with cheap Longchamps?
The first thing that interests me in this cooperation project is the clothing bag. It made me think about the impact of travel on the series I designed in the past. I think travel is inextricably linked to the products I designed for my personal brand HOOD BY AIR. This inspired me to incorporate it into Longchamp’s design elements through the form of patterns.
What does the pattern symbolize?
HIATUS means “interval” or “rest”. The HIATUS logo is related to the stage when we just started designing the series, when I had to rest for a while. For me, that was the right time to start the series, because I wanted to reflect my life at the time. I feel that I need to temporarily disengage from the project that I was working on for a while. Focus on where I am going. The new “by Shayne Oliver” series came into being. Hand in hand with a brand with a long heritage and exquisite craftsmanship. At the same time, they have elements of my personal style.