Longchamp, a luxury brand for leather goods

In 1948, the Longchamp was set up by Jean Cassegrain in Paris. Containing various products like handbags, shoes,luggage bag, fashion accessories and ladied’ ready-to-wear. All the product and series from Longchamp sale are surrounding leather and now the brand is a luxury brand for leather goods.

Nowadays, cheap Longchamps is selling product not just in French but all around the world. 1500 retail stores in more than 80 countries, including more than 300 boutique stores which are locating on well-known business streets like Madison Avenue in New York, Champs Elysees in Paris and Harbour City in Hong Kong.

The most important element of Longchamp is the use of nylon in leather product. In 1970s, Longchamp launched a milestone product which is a suitcase spliced by leather and nylon. This suitcase is differ from other suitcases that the Longchamp’s suitcases is made by nylon and leather that is very light but the others are bulky.

The new design of suitcase brought a great success and the nylon materials became the must-have element in designing of Longchamp since then. Inspiring from Longchamp’s suitcase and origami, the Le Pliage series born in the late 1970s and becoming the most representative products in Longchamp.  The splicing use of nylon materials is still the iconic element of the Le Pliage series handbags. In this series, there are many different uses of nylon materials in different shapes, patterns and colors. Until today, the content of Le Pliage series is more rich and creative.

In recent years, Longchamp keeps cooperation with various internationally famous artists such as Thomas Heatherwick, Tracy Emin, ME Company, Jeremy Scott, Michel Gaubert and Jean Luc Moerman. Combining traditional craftsmanship with modern creativity and innovation, these artists had a good cooperation with Longchamp and finally gained a outstanding result among brand and artist.

In addition, Longchamp was invited to be a member by the French Boutique Industry Federation (Comité Colbert), taking the responsibility of promoting French boutique to the world.

The third generation heir of Longchamp, grandson of Jean Cassegrain, Jean Cassegrain said that they are so proud of the origin and birthplace of Longchamp, and will keep a attitude of modest face customers and competitors. I think the Longchamp proved that they are warm and practical but still fashion and creative. The practical handbag is casual and simple but timeless and suitable for all ages. The Longchamp is effort in expanding the Le Pliage series so that their fans can use the Le Pliage everywhere and for different purposes. This is a style that anyone can identify with. Againsting those arrogant, Longchamp is active and give out their most effort.

Putting leather on the pipe handle, made a pipe look magnificent. That made Longchamp was instantly favored and made Jean Cassegrain adored about his incomparable creative spirit. That’s how the Longchamp began. Although the Longchamp is already a luxury brand and entered the high-priced leather products area. The Longchamp outlet gives out the highest sincerity as they can.The core spirit of the brand-pricing based on production costs rather than selling concepts.

Leave a Reply

Your email address will not be published.