Longchamp – inspiration made logo

Fashion has never been as simple as wearing clothes or hats. It is a way of life. At the same time, it is constantly changing and constantly advancing a new way of life. It is precisely because this fashion will change our view of the world and change the world to me. view. 70 years have passed, and now when we talk about Longchamp, we think of not only refined leather goods, but also a lifestyle that keeps pace with the times.

As Philippe puts it: “Today’s Longchamp Sale is no different from the early days of development, always showing luxury in a way that keeps pace with the times. The brand has a highly mature and orderly global distribution network, including Longchamp bags. Multiple product lines including travel goods, ready-to-wear, shoes and glasses.”

When Philippe was a teenager, his father, Jean Cassegrain, provided design inspiration and commissioned the artist Turenne Chevallereau to create a classic logo throughout the brand: a galloping horse. For the past 70 years, Longchamp has been as elegant as the horses of the artist, on the road to innovation.

Longchamp Outlet is the result of the collective creation of three generations of the Cassegrain family. Its name also has an interesting story: in the past, Jean Cassegrain used to drive between his house on the outskirts of the city and the centre of Paris, enjoying the fine views of the last “mill” in Paris. The wonderful view of the Mill. The mill is located near the Longchamp racecourse in Paris’s famous racecourse. The mill’s elements happen to be related to his last name: Cassegrain is pronounced like “cass-grain”, which is reminiscent of the meaning of grinding grain; horse racing adjacent to the mill The field is reminiscent of saddlery, and the saddle is the origin of leather design. Therefore, Jean Cassegrain has set a brand name Longchamp from the name of the racecourse and closely related to the mill.